John F. Sherry, Jr.
Raymond W. & Kenneth G. Herrick
Professor of Marketing

BA 1974, English/Anthropology;
University of Notre Dame
MA 1978, Ph.D. 1983, Anthropology; University of Illinois at Urbana-Champaign
(574) 631-6484 FAX: (574) 631-5544
E-mail: jsherry@nd.edu

Short Biosketch

PROFESSIONAL BIOSKETCH

John Sherry is an anthropologist who teaches courses in Culture, Consumption and Marketing, and Qualitative Marketing Research. Prior to coming to Notre Dame, he taught at Northwestern's Kellogg School for over two decades. Dr. Sherry has five times been a member of the prestigious American Marketing Association Doctoral Consortium Faculty, and was formerly on the faculty of the University of Florida. He has been a Visiting Professor in the Department of Applied Economics at the Katholieke Universiteit Leuven, and at the Sasin Graduate Institute of Business Administration, Chulalongkorn University, Bangkok. He has lectured at major universities and research institutes in the United States, Canada, Europe, Australia, India and Japan. He held the General Foods, McManus, Kraft, Clewett and Jacobs Research Chairs at Kellogg. He is presently the Herrick Chair and Chairman of the Marketing Department and Professor of Anthropology (Concurrent) at Notre Dame. While his early research addressed substance abuse problems and their management in industry, his current research interests are in symbolic communication, customer experience, cultural analysis, and meaning management. He has conducted fieldwork in the urban United States, Ireland, Belgium, the French West Indies, Japan, and Thailand, and joint survey research in the Netherlands and France.

Dr. Sherry has served as a consultant to corporations in foreign and domestic operations. Among his clients are such firms as Procter and Gamble, The Coca Cola Company, Carnival Corporation. The Quaker Oats Company, Motorola, Aramark, General Foods, Bose Corporation, Ralston Purina, Sears, Eastman Kodak, Turner Broadcasting, Toyota, Moen, Inc., Glaxo, Tetra Pak Americas, Hyundai, Young and Rubicam, Ogilvy and Mather, Cramer and Krasselt, Hill Holiday, The Upjohn Company, The Rouse Company, Nokia, Ideascope, Lifestage Matrix Marketing, the Economics Institute, and Met Life. He has conducted proprietary studies for companies in the areas of brand equity, consumer needs assessment, segmentation, advertising effectiveness, strategic planning, product design, brand and category essence, interorganizational relations, retail design and atmospherics, cultural risk management, and employee assistance programming. He conducts corporate training seminars in qualitative research design, rapid appraisal techniques, and intercultural relations.

Dr. Sherry is President of the Consumer Culture Theory Consortium, Past President of the Association for Consumer Research, and a former Associate Editor of the Journal of Consumer Research. He is on the Editorial Boards of the Journal of Marketing, Consumption Markets and Culture, Field Methods, and the Journal of Public Policy and Marketing. He is also ad hoc reviewer for a dozen journals in the fields of business and social science. Some of his work has appeared in the Journal of Consumer Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Consumer Culture, the Journal of Business Ethics, the Journal of Global Marketing, the Journal of Retailing, the International Journal of Research in Marketing, the Journal of Business Research, the Journal of Advertising, Consumption, Markets & Culture, the Journal of Customer Behavior, Qualitative Marketing Research, the Industrial Relations Guide, Marketing Intelligence and Planning, Senses and Society, American Anthropologist, Administrative Science Quarterly, the Journal of Macromarketing, Public Culture, Research in Marketing, Anthropology and Humanism Quarterly, the Journal of Contemporary Ethnography, Social Psychology, Quarterly, Fashion Theory, Anthropology and Education Quarterly, Medical Anthropology Quarterly, the Journal of American Culture, the Florida Journal of Anthropology, the Anthropology of Work Review, the Journal of the Steward Anthropological Society, and Environmental and Architectural Phenomenology. He has contributed chapters to a number of books and manuals. He is a co-editor of Marketing Theory and of Advances in Consumer Research. He has edited Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, as well as Servicescapes: The Concept of Place in Contemporary Markets. He is coeditor (with Stephen Brown) of Time, Space and the Market: Retroscapes Rising and of Consumer Culture Theory (with Russell Belk), and (with Eileen Fischer) of Explorations in Consumer Culture Theory. He has also won awards for the scholarly articles and poetry he has published.

SHORT BIOSKETCH

John F. Sherry, Jr. joined the Notre Dame Marketing faculty in 2005 as the Herrick Professor of Marketing and Chairman of the Department. For the two previous decades, he was a member of the Marketing Department at Northwestern's Kellogg School of Management. He is an anthropologist (PhD Univ. Illinois, 1983) who studies both the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. He has researched, taught and lectured around the globe. He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology. Sherry is President of the Consumer Culture Theory Consortium, past President of the Association for Consumer Research, and a former Associate Editor of the Journal of Consumer Research. He sits on the editorial boards of several other journals, and is an ad hoc reviewer for a dozen journals in the fields of social science and management. He frequently serves the American Marketing Association as a Doctoral Consortium faculty member and Dissertation Competition Judge. He is an evaluator for the National Science Foundation, the Social Sciences and Humanities Research Council of Canada, and the Marketing Science Institute. He is also a consultant to Fortune 500 companies in foreign and domestic operations. Sherry's work appears in a score of journals (including the Journal of Consumer Research, the Journal of Marketing, the Journal of Retailing, the Journal of Consumer Psychology, the Journal of Business Ethics, the Journal of Consumer Culture and the International Journal of Research in Marketing.), in numerous book chapters, in professional manuals and proceedings. He has edited Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, as well as Servicescapes: The Concept of Place in Contemporary Markets; he is co-editor of Advances in Consumer Research, Vol. 19, Time, Space and the Market: Retroscapes Rising, Consumer Culture Theory, and Explorations in Consumer Culture Theory. He has won awards for his scholarly work and poetry. Time permitting, he is an avid flatwater paddler, and is still trying to perfect his seventeen foot jumpshot.

Last Modified July 2012