Department of Marketing

Mendoza College of Business
Kevin Bradford
Assistant Professor


Kevin Bradford was born in Cairo, Illinois, a small town at the southernmost tip of the state. He spent most of his life in South Bend, Indiana, and learned at early age the value of education from his parents both of whom worked as professional educators.

He graduated from the University of Northern Iowa, where he studied Business Management and Spanish and was a four year letter winner in basketball. He later worked in management for a large national building materials retailer in Austin, Texas. He then pursued an MBA degree at the University of Notre Dame, where his emphasis of study was marketing and he served as class president. After graduating from Notre Dame, he worked as a National Account Manager for IBM for five years. After IBM, Kevin pursued and obtained his doctorate degree from the University of Florida. There he studied the field of marketing and in specific, the issues affecting the role of the salesperson in the new economy. This journey led him to the University of Notre Dame in 1999 in a capacity of what he considers one of the loves of his life: contributing to discovery of knowledge, and imparting knowledge to others. His research is in the areas of the salesperson’s role in building close buyer seller relationships and the management of distribution channel relationships.

He has an award winning paper entitled “Personal Selling and Sales Management: A Relationship Marketing Perspective.” He teaches “Professional Selling in Business to Business Markets” and “Industrial and Consumer Buying Behavior”. He has a son by the name of Kevin Duane Bradford II.