Yu Furuhashi Tribute

Yu Furuhashi, a distinguished member of the faculty for 40 years, retires this year. When Furuhashi joined the marketing department in 1961, the College's faculty numbered 35 professors; just over 300 students were awarded baccalaureate degrees; the MBA program was still a dream. Since then, many significant changes have taken place in the College, and Furuhashi has played a major role in nearly every one.

Since 1987, Furuhashi has held the Herrick Chair in International Business, and has served the marketing department and the College in many capacities. He was chair of the marketing department from 1968 to 1974.

Furuhashi was the person to whom the University and the College turned for stability and leadership during important transition periods. He was Associate Dean, Acting Dean or Dean of the College from 1975 to 1989.

The international dimension of business education is almost taken for granted today. Furuhashi is one of the pioneers in this area, teaching and conducting research on international topics long before it was fashionable. He created a sophomore year abroad program in Japan, instituted summer internships for MBA students with companies in Japan and founded the Center for U.S.-Japanese Business Studies.

Furuhashi also developed a number of new courses on a variety of topics, including one on Pacific Asian business and several MBA courses on various aspects of international marketing and Japanese business. These are only a few highlights of Furuhashi's career at Notre Dame. Marketing Professors Pat Murphy and Mike Etzel share their thoughts below.

"As a young marketing professor in the 1970s, I assigned Yu Furuhashi's Social Issues of Marketing in the American Economy to my students. The book was one of the first by marketing professors to raise substantive - and often troubling - social concerns. The book teaches an important lesson about the responsibility of marketers that remains important to this day."
 - Mike Etzel

"I have Yu Furuhashi to thank for two major decisions that affected my life. First, as an ambitious ND junior majoring in marketing, I signed up for 21 hours and realized part-way through the semester I was in over my head. Yu, as department chair, allowed me to drop one of my classes-far beyond the deadline. Second, and more importantly, I thank him for not hiring me right after graduate school. I took a job at Marquette instead where I met Kate, my wife of 25 years. Yu, thank you for this - and thanks on behalf of all the ND students you have touched over the years. You have set an outstanding example for others to follow."
 - Pat Murphy ('70)