College News


What do business students carry in their backpacks these days?

If you attended college in the 1970s or even the early 1980s, the following scenario might be familiar: You awaken to the sound of your alarm clock, jump out of bed, rush to get ready for that 8:00 a.m. class, grab a notebook, pen, maybe a textbook, room keys, and race off to class.

Fast forward to 2005: You awaken to an alarm on your cell phone, jump out of bed, rush to get ready for that 8:00 a.m. class, grab your pre-packed backpack and iPod with ear buds, and race off to class.

According to the Travel Goods Association, retail sales of backpacks exceeded $1.047 billion in 2004. And the gadgets inside cost millions of dollars more, one expects.

So just what does today’s business student carry in that backpack?

—Peggy Bolstetter


Left to Right, from top right:

iPod, sneakers, Neosporin, hand sanitizer, band-aids, pens, pencils, and highlighters, textbooks, palm pilot, business cards, laptop, and memory stick. Also, sunglasses, Irish mints, keys.

Attached to backpack:

Cell phone and water bottle

Backpack courtesy of Lauren Brewster ('06)
Contents carried in the backpacks of: Brewster, Erin Kechner, Amanda Kelly (all '06) and Luke Drucker and Nicolas Picard (both MBA '06)

Copyright © 2006 University of Notre Dame All Rights Reserved Last Updated on: December 6, 2005