Persuasion

Every day we are bombarded with messages meant to influence us. This course introduces you to the dynamics of social influence. You will learn about research on persuasion and how organizations are putting these findings into practice. You will learn how to craft persuasive messages, how to evaluate the attempts of others to persuade you, and how to recognize unethical attempts at persuasion.

Carved in stone in a Florida shopping mall one may see the splendidly apt quotation from Euripides, "Judge a tree from it's fruit: not the leaves"... --Eats Shoots & Leaves, Lynn Truss, Gotham Books, 2003

I shall never be old enough to speak without embarrassment when I have nothing to talk about. --Abraham Lincoln

Everywhere I go, I am asked if the universities stifle writers. My opinion is that they don't stifle enough of them. --Flannery O'Connor

I didn't have time to write a short letter, so I wrote a long one instead. --Mark Twain

Thinking is the activity I love best and writing to me is simply thinking through my fingers. --Isaac Asimov

Either write something worth reading or do something worth writing. --Benjamin Franklin

After all, all he did was string together a lot of old, well-known quotations. --H.L. Mencken, on Shakespeare

Cut out all those exclamation marks. An exclamation mark is like laughing at your own jokes. --F.Scott Fitzgerald