" Australian Times - News for Aussies Living in London
 
28 October 2008
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Icon back in Aussie hands




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The Driza-Bone brand is once again a fully Australian product. Synonymous with iconic films like The Man From Snowy River, the home-grown brand is back under Australian ownership for the first time in decades. Most people are unaware it was even out of Australian ownership to begin with, but now there will be no confusion.

Bought by private investors in Melbourne, the head office, finance, warehousing and distribution will be relocated to Melbourne, with manufacturing operations to remain in Eagleby, Queensland. Founder of Country Road, Steve Bennet said he was excited to have joined the company as creative director.

""Our products are made locally, worn here and exported overseas,"" he said. ""And with our plant in Queensland we'll continue to make our quality oilskin products. It's very pleasing we're now totally Australian owned."" Starting in 1898, Mr Bennet said Driza-Bone now employed almost 100 people.
Back in the late 1980s the company was taken over by the English motorcycle clothing company Belstaff, which sent Briton John Maguire to manage the company.

The Driza-Bone company then changed hands several times before being acquired recently by the 150-year-old Melbourne-based wool company Lempriere.


 




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