By Mark Potter

LONDON, Feb 9 (Reuters) - Europe's scepticism over attention deficit hyperactivity disorder (ADHD) is starting to lift, opening up a market that could grow to $1 billion-a-year by 2012-13, British drugmaker S"" >

 
Go to a Section:
Top Business News
Banking & Financial
Consumer Products
Health
Tech, Media & Telecom
Small Business
1:21PM EST, Sun 11 Feb 2007
You are here: Home > Business > Health > Article

Shire to target Europe as ADHD market opens up

Fri Feb 9, 2007 7:53AM EST

Company News

Market View

SHP.L
Last:
Change:
Revenue (ttm):
EPS:
Market Cap:
Time:
 
Email This Article | Print This Article | Reprints
[-] Text [+]

By Mark Potter

LONDON, Feb 9 (Reuters) - Europe's scepticism over attention deficit hyperactivity disorder (ADHD) is starting to lift, opening up a market that could grow to $1 billion-a-year by 2012-13, British drugmaker Shire Plc (SHP.L: Quote, Profile, Research) believes.

Shire, whose Adderall XR is the top-selling treatment for ADHD in the United States, has not even tried to get the drug approved for sale in Europe as psychiatrists have been divided on the existence of the condition, let alone how to treat it.

But Chief Executive Matthew Emmens told Reuters that attitudes were changing and Shire planned to launch two of its next generation of ADHD treatments, skin patch Daytrana and Vyvanse, a successor to Adderall XR, in Europe in 2008 and 2009 respectively.

In particular, he was encouraged by two so-called ""opinion leader"" meetings of psychiatrists in Europe last year.

""For the first time, we're seeing a willingness to not only accept it (ADHD) as a disorder, but to recommend treatment in Europe, in particular for adults,"" he said in an interview.

The U.S. market for treating ADHD, which is characterised by impulsive behaviour and short attention spans, is worth about $3.5 billion a year and growing. In Europe, the market is virtually non-existent.   Continued...

 

© Reuters 2007. All rights reserved.

Reuters Pictures

Editors Choice: Best pictures
from the last 24 hours.
View Slideshow

Most Viewed Articles

Insights

Wireless industry to focus on growth at trade show Fri Feb 09, 2007 01:56PM EST

AMSTERDAM (Reuters) - Riding the wave of demand for mobile communications in developing countries and finding new ways to make money from maturing markets will be preoccupations at the world's top wireless trade show, 3GSM, in Barcelona.  Full Article 

1. AAPL
2. GOOG
3. MSFT
4. GE
5. SIRI
  6. CSCO
  7. DELL
  8. INTC
  9. SI.N
10. MOT

Reuters.com:  Help  |  Contact Us  |  Advertise With Us  |  Mobile  |  Newsletters  |  RSS  |  Widgets  |  Interactive TV  |  Labs  |  Site Index

Reuters Corporate:  Copyright  |  Disclaimer  |  Privacy  |  Products & Services  |  Professional Products Support  |  About Reuters  |  Careers

 

International Editions: Arabic  |  Argentina  |  Brazil  |  Canada  |  Chinese Simplified  |  Chinese Traditional  |  France  |  Germany  |  India  |  Italy  |  Japan  |  Latin America  |  Mexico  |  Russia  |  South Africa  |  Spain  |  United Kingdom  |  United States

 

Reuters is the world's largest international multimedia news agency, providing investing news, world news, business news, technology news, headline news, small business news, news alerts, personal finance, stock market, and mutual funds information available on Reuters.com, video, mobile, and interactive television platforms. Reuters journalists are subject to the Reuters Editorial Handbook which requires fair presentation and disclosure of relevant interests.