August 25, 2007

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DDB CHICAGO NAMED CHICAGO TRIBUNE'S NEW ADVERTISING AGENCY PARTNER

CHICAGO, May 25, 2004 ?? After an intensive, three-month search process, Chicago Tribune has chosen DDB as its new advertising agency. The selection was announced by John Birmingham, Chicago Tribune vice president of marketing, who cited DDB's creativity, capabilities as a full-service agency, and their experience in building long-term growth and creating distinctive brand identities in competitive industries. The assignment includes work on the flagship Chicago Tribune, the RedEye edition, chicagotribune.com, metromix.com and other related brands.

""All of the finalist agencies presented strong thinking and interesting strategies for growing the brand,"" said Birmingham. ""It was an extremely tough decision to make, but DDB's ideas, integrated creative approach and history of helping companies gain market share were compelling.""

""DDB is honored to partner with one of the world's greatest newspapers and our favorite local news source, the Chicago Tribune,"" said Bob Scarpelli, chairman, DDB Chicago and DDB U.S. chief creative officer. ""We look forward to building upon their strong heritage and helping this great brand grow and flourish.""

Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper with daily readership of more than 2 million and nearly 3 million on Sunday. The company also operates related developing media businesses serving Chicagoland. Chicago Tribune is the founding publication of Tribune Company (NYSE: TRB), one of the country's leading media companies, operating businesses in broadcasting, publishing and on the Internet.

DDB Chicago is the largest DDB agency and is one of the world's most awarded agencies in terms of creativity and effectiveness. Named Agency of the Year by the Clio Awards in both 2003 and 2004, DDB Chicago works for a strong roster of blue-chip clients including Anheuser-Busch, McDonald's, Dell, State Farm, ALLTEL, JCPenney, The Home Depot, Novartis, FTD, OfficeMax, Midas, Unilever and Dairy Management Inc.

Copyright © 2007, Chicago Tribune

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