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CHANGES COMING TO THE CHICAGO TRIBUNE: SPECIAL EIGHT-PAGE SECTION EXPLAINS

CHICAGO, March 17, 2001 - In its Sunday, March 18 editions, the Chicago Tribune publishes a special Perspective section that explains the improvements coming to the newspaper on Monday, March 19.

On Monday, the Chicago Tribune launches a fresh, redesigned newspaper. Many of the improvements are designed to deliver benefits to readers based on conversations with hundreds of them during the past two years.

Though more than 56,000 issues of the newspaper have been published, no two have been the same. ""In important ways and subtle ways, a newspaper is redesigned every day, something you can say about few other things,"" editor Ann Marie Lipinski writes in the section's front-page letter.

This is the first comprehensive redesign of the newspaper in two decades and as Lipinski points out, ""...we hope you'll find it fresh but familiar.""

The Perspective section includes information about:

  • How better organization and navigation of the newspaper will help readers find what they want quickly.
  • How new typography and graphics improve the Chicago Tribune's readability.
  • What the front page and individual sections of the newspaper will look like.
  • How the economics of the newspaper industry have resulted in a new standard size for broadsheet newspapers.
  • The history of innovation at the Chicago Tribune.
The Sunday, March 18, Chicago Tribune is available in Chicago beginning Saturday morning. Content from the Perspective section also can be found on chicagotribune.com.

Copyright © 2007, Chicago Tribune

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