Hong Guo

Robert and Sara Lumpkins Associate Professor of Business Analytics
Department of IT, Analytics, and Operations
356 Mendoza College of Business
University of Notre Dame
Notre Dame, IN 46556
(574) 631-2927

Dr. Hong Guo studies emerging phenomena in IT and firms’ corresponding strategies. Here are some of her recent research projects.

Mobile Platforms

• Reward advertising

• In-app advertising contracts

• Content delivery systems

Digital Games

Digital games, including social games, mobile games, PC and console games, and massively multiplayer online (MMO) games, have experienced remarkable growth in recent years.

Net Neutrality

Net neutrality issues have been the center of a worldwide Internet policy debate during the past decade, which has the potential to fundamentally alter the dynamics of providing and consuming online content.

Public Safety Networks

Public safety networks are critical infrastructures for first responders to exchange timely and accurate information in emergency situations.

Product Review Systems

Product review systems have become an important marketing communication tool through which consumers share and learn product information.