Hong Guo

Robert and Sara Lumpkins Associate Professor of Business Analytics
Department of IT, Analytics, and Operations
356 Mendoza College of Business
University of Notre Dame
Notre Dame, IN 46556
(574) 631-2927

Dr. Hong Guo studies emerging phenomena in IT and firms’ corresponding strategies. Here are some of her recent research projects.

Mobile Platforms

Mobile platforms have enabled many technological and business innovations such as reward advertising, mobile service contracts, in-app advertising contracts, etc. more

Digital Games

Digital games, including social games, mobile games, PC and console games, and massively multiplayer online games, have experienced remarkable growth in recent years. more

Net Neutrality

Net neutrality issues have been the center of a worldwide Internet policy debate during the past decade, which has the potential to fundamentally alter the dynamics of providing and consuming online content. more

Public Safety Networks

Public safety networks are critical infrastructures for first responders to exchange timely and accurate information in emergency situations. more

Product Review Systems

Strategically choosing rating scale and offering granular review reports based on product types help firms reap greater benefits from product review systems and consequently improve their profitability. more