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Dr. Hong Guo studies emerging phenomena in IT and firms’ corresponding strategies. Her research projects range across various domains such as mobile platforms, digital games, net neutrality, public safety networks, product review systems, etc. In these projects, she has utilized a mixture of different research methodologies including analytical modeling, data mining/machine learning, and simulations.


Selected Working Papers

• Hong Guo, Yipeng Liu, and Barrie R. Nault. 2018. “Provisioning disaster management systems with resource spillovers.”

• Xuying Zhao, Hong Guo, Gangshu Cai, and Subhajyoti Bandyopadhyay. 2018. “The role of expectation-reality discrepancy in mobile service contracts.”


Journal Publications

[1] Hong Guo, Yabing Jiang, Arthur Lim, and Asoo J. Vakharia (authors in alphabetical order). In press. “Cross-market integration and sabotage,” Production and Operations Management.

[2] Hong Guo, Xuying Zhao, Lin Hao, and De Liu. In press. “Economic analysis of reward advertising,” Production and Operations Management.

[3] Hong Guo, Lin Hao, Tridas Mukhopadhyay, and Daewon Sun (authors in alphabetical order). In press. “Selling virtual currency in digital games: Implications on gameplay and social welfare,” Information Systems Research.

[4] Xuying Zhao, Arthur Lim, Hong Guo, Chao Ding, and Jeannette Song. In press. “Retail clusters in developing economies,” Manufacturing & Service Operations Management.

[5] Robert F. Easley, Hong Guo, and Jan Krämer (authors in alphabetical order). 2018. “From net neutrality to data neutrality: A techno-economic framework and research agenda,” Information Systems Research, Volume 29, Issue 2, pp. 253-272.

[6] Arati Srinivasan, Hong Guo, and Sarv Devaraj. 2017. “Who cares about your big day? Impact of life events on dynamics of social networks,” Decision Sciences, Volume 48, Issue 6, pp. 1062-1097.

[7] Hong Guo, Subhajyoti Bandyopadhyay, Arthur Lim, Yu-Chen Yang, and Hsing Kenneth Cheng. 2017. “Effects of competition among Internet service providers and content providers on the net neutrality debate,” MIS Quarterly, Volume 41, Issue 2, pp. 353-370.

[8] Yipeng Liu, Hong Guo, and Barrie R. Nault. 2017. “Organization of public safety networks: Spillovers, interoperability, and participation,” Production and Operations Management, Volume 26, Issue 4, pp. 704-723.

[9] Lin Hao, Hong Guo, and Robert F. Easley. 2017. “A mobile platform’s in-app advertising contract under agency pricing for app sales,” Production and Operations Management, Volume 26, Issue 2, pp. 189-202.

[10] Hong Guo and Robert F. Easley. 2016. “Network neutrality versus paid prioritization: Analyzing the impact on content innovation,” Production and Operations Management, Volume 25, Issue 7, pp. 1261-1273.

[11] Hong Guo, Hsing Kenneth Cheng, and Ken Kelley. 2016. “Impact of network structure on malware propagation: A growth curve perspective,” Journal of Management Information Systems, Volume 33, Issue 1, pp. 296-325.

[12] Yabing Jiang and Hong Guo. 2015. “Design of consumer review systems and product pricing,” Information Systems Research, Volume 26, Issue 4, pp. 714-730.

[13] Hong Guo, Sean Marston, and Yuwen Chen. 2015. “Push or pull? Design of content delivery systems,” Decision Sciences, Volume 46, Issue 5, pp. 937-960.

[14] Hong Guo, Praveen Pathak, and Hsing Kenneth Cheng. 2015. “Estimating social influences from social networking sites – Articulated friendships versus communication interactions,” Decision Sciences, Volume 46, Issue 1, pp. 135-163.

[15] Hong Guo, Hsing Kenneth Cheng, and Subhajyoti Bandyopadhyay. 2013. “Broadband network management and the net neutrality debate,” Production and Operations Management, Volume 22, Issue 5, pp. 1287-1298.

[16] Hong Guo, Hsing Kenneth Cheng, and Subhajyoti Bandyopadhyay. 2012. “Net neutrality, broadband market coverage, and innovations at the edge,” Decision Sciences, Volume 43, Issue 1, pp. 141-172.

[17] Hsing Kenneth Cheng, Subhajyoti Bandyopadhyay, and Hong Guo. 2011. “The debate on net neutrality: A policy perspective,” Information Systems Research, Volume 22, Issue 1, pp. 60-82.

[18] Hong Guo, Subhajyoti Bandyopadhyay, Hsing Kenneth Cheng, and Yu-Chen Yang. 2010. “Net neutrality and vertical integration of content and broadband services,” Journal of Management Information Systems, Volume 27, Issue 2, pp. 243-275.

[19] Hong Guo, Juheng Zhang, and Gary J. Koehler. 2008. “A survey of quantum games,” Decision Support Systems, Volume 46, Issue 1, pp. 318-332.