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Brief Vita

Academic Positions Held

Mendoza College of Business, University of Notre Dame
  Raymond W. & Kenneth G. Herrick Professor of Marketing, 2005-Present
  Department Chairman, 2005-2014
  Professor of Anthropology (Concurrent), 2012-Present
Kellogg Graduate School of Management, Northwestern University,
  Professor of Marketing, 1993-2005
  Associate Professor, 1990-1993
  Assistant Professor, 1984-1990
Sasin Graduate Institute of Business Administration, Chulalongkorn University Bangkok, Thailand
  Visiting Professor, 1992
Katholieke Universiteit, Leuven, Belgium
  Visiting Professor, 1990
College of Business Administration, University of Florida, Gainesville, Florida
  Visiting Assistant Professor of Marketing, 1982-1984

Courses / Topics Taught

Culture, Consumption and Marketing
Qualitative Marketing Research

Career and Recent Professional Awards

Sigma Xi
Best Article Award, Journal of Consumer Research (1989-1991)
First Prize, Poetry Competition, Society for Humanistic Anthropology (1991)
William R. Davidson Award, Honorable Mention, Journal of Retailing (2004; 2011)
MSI/Root Award, Journal of Marketing (2006)
MSI/Buzzell Award (2008)
Emerald Management Reviews Citation of Excellence Award (2009)

Professional Leadership

President, Consumer Culture Theory Consortium (2011-2014)
President, Association for Consumer Research (1998)
Fellow, American Anthropological Association
Fellow, Society for Applied Anthropology
Associate Editor, Journal of Consumer Research (1993-1996)
Editorial Review Board: Journal of Marketing, Consumption, Markets & Culture, Field Methods, Journal of Public Policy and Marketing, Journal of Marketing Management

Research Areas

Consumer Experience
Symbolic Communication
Ethnographic Methods
Cultural Analysis

Current Projects

Marketplace Attachment and Identity Construction in Ordinary Places
    (with Stefania Borghini and Annamma Joy)
A Cultural Analysis of Tailgating on a Midwestern American Campus
    (with Tonya Bradford)
Modulating Mythology in a Post-Traumatic Era
    (with Hilary Downey)
Value Creation and Embodied Meanings of Luxury Brands
    (with Annamma Joy, Jeff Wang and Arjun Bharadwai)
Co-creating Aesthetic Experience: Artifact and Process at Burning Man
    (with Robert Kozinets and Annamma Joy)
Value Creation and Embodied Meanings of Luxury Brands
    (with Annamma Joy, Jeff Wang and Arjun Bharadwai)
Co-creating Aesthetic Experience: Artifact and Process at Burning Man
    (with Robert Kozinets and Annamma Joy)

Representative Publications

Compr(om)ising Commodities in Consumer Culture: Fetishism, Aesthetics and Authenticity,” in Brands in Perspective, ed. Jonathan Schroeder, NY: Routledge, 2015

Marketing and the Common Good: Essays on Societal Impact from Notre Dame (with Patrick Murphy), NY: Routledge, 2014

Resurgence: The Four Stages of Market-Focused Reinvention (with Greg Carpenter and Gary Gebhardt),NY: Palgrave, 2014

An Alternative Approach: Re-Enchanting Consumption (Legends in Consumer Behavior: Russell Belk, Vol. 2), Thousand Oaks, CA: Sage, 2014

M(Art)Worlds: How Luxury Brand Stores Become Art Institutions (with Annamma Joy, T.S. Chang Geng Cui, and Jeff Wang), forthcoming at the Journal of Retailing, 2014

Brand Fortitude in Moments of Consumption (with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, and Robert Kozinets), in Handbook of Anthropology in Business, eds. Rita Denny and Patti Sunderland, Walnut Creek, CA: LeftCoast Press, pp. 695-715, 2014

Discordant Retail Brand Ideology in the House of Barbie, (with Mary Ann McGrath and Nina Diamond), Qualitative Marketing Research 16 (1): 12-37, 2013

Orchestrating Rituals through Retailers: An Examination of Gift Registry (with Tonya Bradford), Journal of Retailing 89 (2): 158-175, 2013

Creating and Sustaining a Culture of Hope: Feng Shui Discourses and Practices in Hong Kong (with Jeff Wang and Annamma Joy), Journal of Consumer Culture 13 (3): 241-263, 2013

Reflections of a Scape Artist: Discerning Scapus in Contemporary Worlds, in Spirituality and Consumption, eds. Diego Rinallo, Linda Scott, and Pauline Maclaran, London: Routledge, 211-230, 2013

Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (with Annamma Joy, Alladi Venkatesh, Jacob Cho and Ricky Chan), Fashion Theory 16 (3): 273-296, 2012

Street Art, Sweet Art: The Reclamation of Public Place (with Laurel Anderson, Stefania Borghini, and Luca Visconti), Journal of Consumer Research 37 (3): 511-529, 2010.

Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity (with Laurel Anderson, Stefania Borghini, and Luca Visconti), Journal of Advertising 39 (3): 115-128,2010.

The Aesthetics of Luxury Fashion, Body and Identity Formation (with Annamma Joy, Alladi Venkatesh and Jonathan Deschenes), Journal of Consumer Psychology 20 (4): 459-470, 2010.

The Marketing Reformation Redux, in Inside Marketing: Cultures, Ideologies and Practices, (2010), eds. Julien Cayla and Detlev Zwick, London: Oxford University Press, pp. 343-350, 2011.

American Girl and Brand Gestalt: Closing the Loop on Sociocultural Branding Research (with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, and Rober Kozinets), Journal of Marketing, 2009, 73 (3): 118-134.

Explorations in Consumer Culture Theory (with Eileen Fischer), London: Routledge, 2008.

Consumer Culture Theory, (with Russell Belk), Oxford: Elsevier, 2007.

Creating a Market Orientation: A Longitudinal, Multi-Firm, Grounded Analysis of Cultural Transformation (with Gary Gebhart and Gregory Carpenter), Journal of Marketing 70 (October), 37-55, 2006.

Brand Meaning, in Kellogg on Branding, eds. Alice Tybout and Tim Calkins, New York: John Wiley & Sons, 40-69, 2005.

Ludic Agency and Retail Spectacle (with Robert Kozinets, Diana Storm, Adam Duhachek, Krittinee Nuttavuthuisit and Benét DeBerry-Spence) Journal of Consumer Research 31 (3): 658-672, 2004.

Time, Space and the Market: Retroscapes Rising (with Stephen Brown), NY: M.E. Sharpe, 2003.

Speaking of Art as Embodied Imagination: A Multi-Sensory Approach to Understanding Aesthetic Experience (with Annamma Joy), Journal of Consumer Research 30 (2), 259-282, 2003.

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (with Stephen Brown and Robert Kozinets), Journal of Marketing 67 (3), 19-33, 2003.

Sacred Iconography in Secular Space: Altars, Alters and Alterity at Burning Man (with Robert Kozinets) in Contemporary Consumer Rituals: A Research Anthology, eds Cele Otnes and Tina Lowrey, NJ: Lawrence Erlbaum, 291-311, 2003.

Themed Flagship Brand Stores in the New Millennium: Theory, Practice Prospects (with R. Kozinets, B. DeBerry-Spence, A. Duhachek, K. Nuttavushusti, D. Storm) Journal of Retailing, 78: 17-29, 2002.

A Role for Poetry in Consumer Research (with John Schouten) Journal of Consumer Research 29 (1), 218-234, 2002.

Qualitative Inquiry in Marketing and Consumer Research (with Robert Kozinets) in Kellogg on Marketing, ed. Dawn Iacobucci, New York: John Wiley & Sons, Inc. 165-194, 2001.

Place, Technology, and Representation, Journal of Consumer Research 27 (2), 273-278, 2000.

Servicescapes: The Concept of Place in Contemporary Markets, Lincolnwood, IL: NTC Business Books, 1998.

Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, Thousand Oaks, CA: Sage,1995.

Bottomless Cup, Plug in Drug: A Telethnography of Coffee, Visual Anthropology, 7 (4): 355-374, 1995.

Postmodern Alternatives: The Interpretive Turn in Consumer Research, in Handbook of Consumer Behavior, eds. Thomas Robertson and Harold Kassarjian, Englewood Cliffs, NJ: Prentice Hall, 548-591, 1991.

The Sacred and Profane in Consumer Behavior: Theodicy on the Odyssey (with Russell Belk and Melanie Wallendorf) Journal of Consumer Research, 16 (1): 1-38, 1989.

Gift Giving in Anthropological Perspective, Journal of Consumer Research 10 (2): 157-168, 1983.

General / Consulting

Bose Corporation
The Coca Cola Company
Carnival Corporation
Foote, Cone & Belding
Hill, Holiday
Eastman Kodak
Met Life
Moen, Inc.
Motorola, Inc.
Ogilvy and Mather
Procter and Gamble
Quaker Oats Company
Ralston, Purina
The Rouse Company
Saatchi and Saatchi
Tetra Pak Americas
Turner Broadcasting
Young & Rubicam