Readings

The readings for Tuesday, October 11 are:

Cloud Computing

• A view of Cloud Computing

  • The Era of Cloud Computing

  • Computing in the Cloud

  • Nobody Knew How Big a Deal the Cloud Would Be-They Do Now

• In The Cloud We Trust

  • Can we trust cloud providers to keep our data safe?

  • Why you should't trust your data to the "cloud"

  • Who does that server really serve?

• Naked celebrity hack: security experts focus on iCloud backup theory

  • What Jennifer Lawrence can teach you about cloud security

  • Tim Cook Says Apple to Add Security Alerts for iCloud Users

  • Will Breaches and Privacy Concerns Lead to the Rise of the Personal Cloud?

Online Advertising

• The Convenience-Surveillance Tradeoff

  • Data Doppelgangers and the Uncanny Valley of Personalization

  • How Much Is Your Data Worth? Mmm, Somewhere Between Half a Cent and $1,200

  • What Does It Really Matter If Companies Are Tracking Us Online?

• How Companies Learn Your Secrets

  • The scary side of big data

  • Not OK, Google

• Facebook users unwittingly revealing intimate secrets, study finds

  • More privacy headaches for Facebook: gay users outed to advertisers

  • Facebook Knew I Was Gay Before My Family Did

• Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web

  • Why Ad Blocking is devastating to the sites you love

  • Why Using an Ad Blocker Is Stealing

  • What would Kant do? Ad blocking is a problem, but it's ethical

Food for Thought

• Is Advertising Morally Justifiable? The Importance of Protecting Our Attention

  Not specific to online advertising, but perhaps something interesting to think about.

• 6 links that will show you what Google knows about you

  Check out what Google thinks about you.

Questions

Please write a response to one of the following questions:

1. From the readings and in your experience, what exactly is Cloud Computing and what are some ethical issues or concerns regarding it? Considering the Internet meme that "There is no cloud. It's just someone else's computer":

   • As developer, what are the advantages and disadvantages of the Cloud? Describe any experiences you've had in using the Cloud as a development platform, what led you to use it, and if you plan on using it in the future.

   • As a consumer, what are the advantages and disadvantages of the Cloud? Describe what sort of Cloud services you use on a regular basis.

   • Discuss the trade-offs are you making in utilizing these platforms as both a developer and a consumer. At the end of the day, do you trust the Cloud?

2. From the readings and in your experience, what are the ethical issues or concerns surrounding online advertising? Considering the Internet meme that If you are not paying for it, you're not the customer; you're the product being sold:

   • Is it ethical for companies to gather your information and data mine it in order to sell you products and services? What responsibilities do companies have to their end users in regards to this information?

     Does privacy become an unrealistic expectation in light of this pervasive information gathering?

   • Do you find online advertising too invasive or is it tolerable? Do you use things like NoScript or Adblock? Why or why not? Is it ethical to use these tools?

Feedback

If you have any questions, comments, or concerns regarding the course, please provide your feedback at the end of your response.