INCENTIVES AND THE ORGANIZATION OF WORK: MORAL HAZARDS AND TRUST
by
Charles K. Wilber
University of Notre Dame
Traditional economists argue that the best way to solve economic problems is to rely on the economic growth generated by each individual's pursuit of selfinterest in a free market, regulated by the forces of market competition. In pursuit of income each person provides something (product, service or labor) which others want and are willing to pay for. Through a process of voluntary market exchange, overall production is maximized while at the same time protecting individual freedom. Since self-interest is the motor that drives the economy, incentives are all-important. The incentive of potential profit leads some people to take the risks involved in producing and marketing a new product, investing in new technologies, or lending their savings to others to do so. Other people respond to the incentive of wage differentials and undertake the training required to become a plumber, an accountant, or an engineer. Thus incentives are the key to productivity and productivity is the key to economic growth. It is efficiency, not justice, that concerns traditional economists

In the light of traditional economists' claims about the importance of incentives for the operation of markets, "humanization" of work may be impossible because of: a) the way markets create a bifurcation of people as consumers/workers, coupled with the competitive pressures that force business firms to become ever more efficient; and b) the consumerism which is rooted in human greed and the workings of the business system

Because of competition one firm cannot improve working conditions, raise wages, or democratize the workplace if the result is an increase in production costs. Competition from other firms will keep the costs from being passed on in higher prices and, thus, profits will decline. The bifurcation of people into consumers/workers means that what they prefer as consumers-- lower prices-- makes what they prefer as workers-- better working conditions and wages-- less obtainable. Reliance on the market as the primary decision making mechanism bifurcates the decision into separate areas. What people want as workers will not be ratified by those same people as consumers. Since competition is now worldwide, even a whole country faces difficulties in mandating workplace improvements that raise costs

The problem is reinforced both by human greed and the constant effort of business to promote consumption as the ultimate end of life. This creates constant pressure to reduce labor costs, undercutting attempts to improve the quality of work life. Thus, the only hope may be to change work organization in ways that are both humanizing and efficient.

I argue in this paper that subordination of short-run interests to long-run interests and moral behavior which constrains free riding, in addition to being good in themselves, are essential for the efficient operation of the economy. Traditional economists are wrong when they claim that individual self-interest is sufficient to achieve efficient market outcomes. In fact, "humanization" of work can be more efficient than the present organization of work. The next section of the paper outlines the theory underlying this claim. The remainder of the paper applies the theory to the organization of work

Imperfect Information, Interdependence and Moral Hazards

Scholarly work in economics over the past 15 years demonstrates that, under conditions of interdependence and imperfect information, rational self-interest frequently leads to socially irrational results. Traditional economic theory assumes independence of economic actors and perfect information. However, the more realistic assumptions that one person's behavior affects another's and that each has less than perfect knowledge of the other's likely behavior, give rise to strategic behavior, or what game theorists call "moral hazards." An example will be helpful

A classic example of moral hazard, known as "The Parable of Distrust" is the situation where both the employer and worker suspect that the other one can not be trusted to honor their explicit or implicit contract. For example, the employer thinks the worker will take too many coffee breaks, spend too much time talking with other workers, and generally work less than the employer thinks is owed. The worker, on the other hand, thinks the employer will try to speed up the pace of work, fire him unjustly if given the chance, and generally behave arbitrarily. When this is the case the worker will tend to shirk and the employer will increase supervision to stop the expected shirking. If the worker would self-supervise, production costs would be lower. Thus this distrust between employer and worker reduces efficiency

In this case the pursuit of individual self-interest results in the worker and the employer as individuals and as a group becoming worse off than if they had been able to cooperate,i.e., not shirk and not supervise. The problem is simple and common. The employer and worker are interdependent and do not have perfect knowledge of what the other will do, and the resulting lack of trust leads to behavior that is self-defeating. This outcome is made worse if distrust is accompanied with feelings of injustice. For example, if the worker feels that the contract is unfair( low wages, poor grievance machinery, etc.), the tendency to shirk will be increased

There are numerous other cases, for example inflation. A labor union fights for a wage increase only to find that others also have done so and thus the wage increase is offset by rising consumer prices. No one union alone can restrain its wage demands and maintain the support of its members. Business firms are caught in the same dilemma. They raise prices to compensate for increased labor and other costs only to discover that costs have increased again. Distrust among unions, among firms, and between unions and firms makes impossible a cooperative agreement on price and wage increases

The case of recession is similar. As aggregate demand in the economy declines, each company attempts to cope with its resulting cash flow difficulties through employee layoffs. However, if all companies pursue this strategy, aggregate demand will decline further, making more layoffs necessary. Most companies agree that the result is undesirable for each company and for the whole economy, but no one company on its own can maintain its workforce. In effect each company says it will not layoff its employees if all the others also do not layoff their employees. Yet, again, no agreement is concluded

These cases have two things in common. They all have a group ( in these cases, workers and their employers) with a common interest in the outcome of a particular situation. And, second, while each attempts to choose the best available course of action, the result is not what any member of the group desires. In these cases the individual motives lead to undesired social and individual results. Adam Smith's"invisible hand" not only fails to yield the common good, but in fact works malevolently

Why is it so difficult for the individuals involved to cooperate and make an agreement? The reason is that exit is cheap, but voice is expensive. Exit means to withdraw from a situation, person, or organization and depends on the availability of choice, competition, and well-functioning markets. It is usually inexpensive and easy to buy or not, sell or not, hire or fire, and quit or shirk on your own. Voice means to communicate explicitly your concern to another individual or organization. The cost to an individual in time and effort to persuade, argue, and negotiate will often exceed any prospective individual benefit.

In addition, the potential success of voice depends on the possibility of all members joining for collective action. But then there arises the "free rider" problem. If someone cannot be excluded from the benefits of collective action, they have no incentive to join the group agreement. Self-interest will tempt people to take the benefits without paying the costs; i.e., watching educational television without becoming a subscriber. This free riding explains why union organizing is next to impossible in states that prohibit union shops( where a majority of the workers voting for a union means all workers must join and pay dues).

The problem is further complicated by the possibility that what started simply as a self-interested or even benevolent relationship will become malevolent. Face-to-face strategic bargaining may irritate the parties involved if the other side is perceived as violating the spirit of fair play. This can result in a response of hatred rather than mere selfishness. Collective action is even more unlikely if the members of the group are hateful and distrustful of one another

These moral hazards are situations where there is some act under the individual's unilateral control that promises to produce a welfare improvement for that individual that is not consistent with what individuals who share a common preference want to obtain as a long run result. The alternative line of action that would be consistent with the more preferred long run result is marked by no matter how hard the individual tries, alone she can produce no net benefits or fewer than in the unilateral activity. So the moral hazard exists because the alternative line of action requires some level of trust which can lead all to engage in the process necessary to reach group agreement.

A common consciousness of one's interdependence with others is required for an individual or organization to overcome moral hazards. Collective action requires a degree of mutual trust. If malevolence arises, the moral hazard will be strengthened. In addition, morally constrained behavior is necessary to control free riding. Thus self-interested individualism fails, for moral hazards are ubiquitous in our economy.

Could not a traditional economist construct an "enriched" notion of self-interested behavior that would overcome moral hazards without the need for moral values? I think the answer is a qualified yes. An enriched concept of self-interest could encompass the foregoing of short-run interests for long-run interests, but moral commitment makes this much easier. Furthermore this would leave the free rider problem unresolved.

The argument might proceed like this. A self-interested person, recognizing the reality of interdependencies and imperfect information, is willing to cooperate with others if it increases his personal welfare. Thus cooperation becomes one more means to maximize one's self-interest

However, the flaw in the argument is the failure to account for the likelihood of cooperative behavior based only on self-interest to degenerate into individuals cheating on the collective agreement. Free riding must be accounted for. Pushed to its logical extreme, individual self-interest suggests that faced with interdependence and imperfect information, it is usually in the interest of an individual to evade the rules by which other players are guided

This problem can be illustrated by the case of OPEC. The member countries can be considered to be acting out of enlightened self-interest. They have many fundamental differences-- political, economic, religious, geopolitical. At times two of the members-- Iran and Iraq-- have been in such disagreement as to be in a declared state of war. Nevertheless, OPEC has survived because each member realizes that its own well-being is closely connected with that of the others. OPEC tries to maintain high prices and profit levels by setting production quotas. However, since 1973, their biggest problem has been evasion of the quotas by individual member countries. Enlightened economic actors do cheat. Each member country has an incentive to cheat on the cooperative agreement because, with the production quota holding up prices, if one member expands its output it makes even greater profits. However, if one country violates the agreement, the others usually follow. The result is that the increased output from all the member countries drives down the price and every member is worse off than before. Thus, enlightened self-interest results in a cooperation that is inherently unstable

Traditional economists could respond with the claim that establishing enforcement mechanisms is the answer to cheating on collective agreements. As an example, OPEC sets up committees to determine production quotas and verification groups to ensure compliance. However, even with a great amount of resources expended on collective enforcement, cheating continues. Not only is cheating a major problem for OPEC but the costs of policing collective agreements is substantially more than the costs of maintaining those agreements through internalized moral commitments

How then can we overcome the moral hazards generated by interdependence and imperfect information? The resolution of the problem is not easy, for they are persistent and intractable. There are at least three possibilities: government intervention; group self-regulation; and institutional reinforcement of those moral values that constrain self-interested behavior

Market failures such as pollution or monopoly have generally been seen as warrants for government intervention. However, there are ubiquitous market failures of the moral hazards variety in everyday economic life. In these cases private economic actors can also benefit from government measures for their protection, because interdependence and imperfect information generate distrust and lead the parties to self-defeating behavior. Certain kinds of government regulation-- from truth-in-advertising to food-and-drug laws-- can reduce distrust and thus economic inefficiency, providing gains for all concerned. However, government regulation has its limits. Where the regulated have concentrated power (i.e., electric companies) the regulators may end up serving the industry more than the public. In addition, there are clearly situations in which government operates to serve the self-interest of the members of its bureaucratic apparatus. Free market economists would have us believe that such is always the case. This is an exaggeration. Government can serve the common good, but it has clear limits. One major limitation on the ability of government to regulate is the willingness of people to be regulated.

The Kennedy administration's wage-price guidelines were a partially successful attempt to control inflation through public encouragement of labor and management cooperation to limit wage increases to productivity increases. The cooperation broke down because of the growing struggle among social classes and occupational groups for larger shares of GNP. More formal cooperation between labor and management, monitored by government, might reduce the distrust that cripples their relationship. In order to do so government would have to be accepted by all sides as above the fray and willing to encourage agreements that would benefit society. The experience of the 1970's in which government activity delivered less than it promised, and of the 1980's when it was used to serve the agenda of bureaucrats and to facilitate the goals of the powerful both imply a diminished capacity of government to play this role.

The second way to overcome moral hazards is self-regulation. Sellers could voluntarily discipline themselves not to exploit their superior information. This is the basis of professional ethics. Surgeons, for example, take on the obligation, as a condition for the exercise of their profession, to avoid performing unnecessary operations, placing the interest of the patient first. The danger is that their professional association will end up protecting its members at the expense of others.

This leads us to the final possibility-- developing institutions to heighten group consciousness and reinforce moral values that constrain self-interested behavior so that the pursuit of short-run rewards and free riding can be controlled. Is it possible to rebuild institutional mechanisms so that long-run interests and moral values become more important in directing economic behavior? Yes, but we must re-think our view of people as simply self-interested maximizers. Economists have made a major mistake in treating love, benevolence, and particularly public spirit as scarce resources that must be economized lest they be depleted. This is a faulty analogy because, unlike material factors of production, the supply of love, benevolence, and public spirit is not fixed or limited. These are resources whose supply may increase rather than decrease through use. Also they do not remain intact if they stay unused. These moral resources respond positively to practice, in a learning-by-doing manner, and negatively to non-practice. Obviously if overused they become ineffective

A good example is a comparison of the system of blood collection for medical purposes in the United States and in England. In the U.S. we gradually replaced donated blood with purchased blood. As the campaigns for donated blood declined, because purchased blood was sufficient, the amount of donations declined. In effect, our internalized benevolence towards those unknown to us, who need blood, began to atrophy from nonuse. In contrast, blood donations remained high in England where each citizen's obligation to others was constantly emphasized

People learn their values from their families, their religious faith, and from their society. In fact a principal objective of publicly proclaimed laws and regulations is to stigmatize certain types of behavior and to reward others, thereby influencing individual values and behavior codes. Aristotle understood this: "Lawgivers make the citizen good by inculcating habits in them, and this is the aim of every lawgiver; if he does not succeed in doing that, his legislation is a failure. It is in this that a good constitution differs from a bad one."( Nicomachean Ethics, 1103b)

Habits of benevolence and civic spirit, in addition to heightened group consciousness, can be furthered by bringing groups together to solve common problems. Growth of worker participation in management, consultation between local communities and business firms to negotiate plant closings and relocations, establishment of advisory boards on employment policy that represent labor, business, and the public, all are steps toward a recognition that individual self-interest alone is insufficient, that mutual responsibilities are necessary in a world where interdependence and imperfect information generate distrust and tempt individuals into strategic behavior that, in turn, results in sub-optimal outcomes

The Organization of Work

Distrust between workers and employers leads to inefficient results, if neither side trusts the other to live up to the contract. As a result the worker has an incentive to shirk and the employer has to increase supervision costs to counter the possibility. If somehow workers would self-supervise, i.e. not shirk, productivity would be higher and all could benefit

Changing the institutional environment from a purely competitive one by adding cooperative mechanisms might enable the trust to grow that is necessary for people to alter their behavior. The most likely approach is encouragement of workers' selfmanagement and worker ownership. Of course, most firms and their managers believe that efficiency and discipline require one absolute center of control over work their control. Nevertheless, in some cases, managers are exploring ways to change the organization of production to increase their workers' job satisfaction. Quality-control circles and profit sharing are becoming common management responses to encourage employees to make their work contribution through the social group in the factory.

The reason for these new management initiatives is clear under the old system, many workers expressed their boredom, anger and despair by working as slowly as possible, by appearing at work irregularly, by doing poor quality work, by occasional acts of sabotage, and by frequent job changes. The "efficient" system of authoritarian discipline and minute division of labor has been a contributing factor to lagging productivity in the U.S. economy. These managers see profit sharing and other worker participation devices as a means of establishing the more cooperative relationship with their employees that is necessary to compete in the economic world aborning

It is useful to look at some ways workers have tried to gain control over their work situations. I summarize a particular form of cooperation, worker management, and two specific instances, the Employee Stock Option Plan (ESOP) at Weirton Steel in the U.S. and the industrial cooperatives of Mondragon in the Basque region of Spain

Worker Management

Worker-owned and managed firms are relatively new on the national scene in the United States, though some have existed at the local level for many years. They have become important for several reasons. It is becoming clear that profitable plants are being closed, not just unprofitable ones, and this is more common when the plant is a small part of a conglomerate holding company. The plant may be closed because higher profits can be earned if it is moved to a lower wage area, for a tax write-off, or for a variety of other non-production related reasons. In these situations, purchase of the plant by the present employees preserves jobs, which makes it an attractive possibility. In addition, there is now a legal mechanism, Employee Stock Ownership Plan (ESOP), to facilitate employee ownership, and it provides significant tax incentives to firms

There is increasing evidence that worker-owned firms incorporating employee participation and workplace democracy have rates of productivity at least as high and frequently higher than traditional firms. Thus worker-owned firms have been used to maintain employment at plants that otherwise would have closed and have been used to maintain and improve productivity as well as the quality of work life. In fact, they all appear to be linked. As employees become owners and managers, the old distrust that led to shirking and excessive supervision can often be reduced. The new environment enables workers to see that the short-run advantage of shirking is outweighed by the negative impact on long-run productivity and profits that they share in. Free riding is still possible, of course, if the employees never develop the moral commitments to coalesce as a group

A 1988 report published in England indicates that stock ownership and profit sharing schemes actually stimulate worker performance. It analyzed the results of 414 companies in the period 1977-1985 and showed that those with such programs did consistently, and in some cases spectacularly, better than the others. Also, the smaller the firm, the more direct was the impact

Weirton Steel

An interesting case in the U.S. is Weirton Steel. Since 1984, some 8,400 employees have owned the company under an (ESOP) and have operated the plant profitably. Management and labor attribute this success-- under the previous ownership of National Steel the company was on the edge of bankruptcy-- to the implementation of the ESOP. In the face of general decline in the steel industry, Weirton has expanded its employment from 7,800 when the ESOP began to 8,400. The company has paid out about one-third of its profits each year-- $15-20 million-- while reinvesting the remainder in plant modernization. R. Alan Prosswimmer, company Vice-President and chief financial officer, attributes the company's turnaround to the ESOP: "Over $10 million in savings last year alone were attributable to our employee programs." Walter Bish, President of the Independent Steelworkers Union, added that the workers, since becoming owners, "are much more aware of the fact that quality is important." Rank and file workers speak similarly saying that the ESOP has resulted in "a lot of attitude changes," because previously workers "were working for National Steel and the profits went there. Now the profits are staying here."

Mondragon

Of particular interest as a model for employee-owned and managed firms are the industrial cooperatives of Mondragon in the Basque region of Spain. Their achievements are quite impressive. The first of the Mondragon cooperatives was established in 1958. Twenty years later the 100 cooperatives together had sales close to $1 billion, one-fifth of which was exported to other countries. Among the many goods produced are refrigerators and other home appliances, heavy machinery, hydraulic presses, steel, semi-conductors,and selenium rectifiers. Among the cooperatives are the largest refrigerator manufacturer in Spain, a bank with over $500 million in assets, a technological research center, a technical high school and engineering college, and an extensive social security system with health clinics and other social services.

The ownership and management structure of the Mondragon cooperatives are of particular interest. Every new member must invest a specified amount in the firm where they are employed. At the end of each year a portion of the firms' surplus or profit is allocated to each worker's capital account in proportion to the number of hours worked and the job rating. The job rating schedule allows for a quite narrow 3:1 ratio between the highest and lowest paid workers. The result is a pay scale quite different from that prevailing in private industry. In comparison lower paid workers earn more in the cooperatives, middle level workers and managers earn the same, and top managers earn considerably less. Each cooperative's board of directors is selected by all the members and, in turn, the board appoints the managers. There is a social council made up of elected representatives of the lowest paid workers which negotiates with the board over worker grievances and other issues of interest.

The purely economic results are impressive. When both capital and labor inputs are accounted for, the Mondragon cooperatives are far more productive in their use of resources than private firms in Spain. One comparison with the 500 largest firms in Spain found that in the 1970s the average cooperative used only 25 percent as much capital equipment per worker but worker productivity reached 80 percent of that in private industry.

How might we explain this highly efficient labor force in the Mondragon cooperatives? Clearly worker motivation plays a major part. As workers became owners and participated in management decisions the incentives to shirk were lessened. The structural environment made it easier for trust to develop. Thus strategic behavior declined as workers saw that their short-term individual interests could conflict with their long-term interests. Shirking might benefit them here and now but productivity would benefit them over the long haul.

The free rider problem was controlled by moral commitment to group solidarity. Basque nationalism clearly has been the foundation for this moral commitment, which makes it difficult to transfer the Mondragon experience whole. However, this may be a chicken-egg problem. Must the moral commitment to group solidarity exist first or will the experience of ownership and management help create it? I do not know but the continued deterioration of our industrial structure is creating the conditions for worker buyouts. Other factors also inhibit the transferability of the Mondragon experiment. Ties with local communities and limited labor mobility appear important to the success of the cooperatives. In the United States, where there is more labor mobility and weaker ties of community, the moral commitment to group solidarity may be more difficult to generate.

Fostering subordination of short-run interests to long-run interests and moral constraints to free riding are our most important challenges. To realize a vision of humanized work, changes in work organization must not decrease productivity. Thus building institutional mechanisms, such as worker management structures, that overcome moral hazards and create trust is essential to provide the necessary incentives.
[Return to Econ/IIPS 504 Page]